Thursday, August 12, 2010

Audience buzz

Since last year, we've been working on a measurement to indicate the amount of 'buzz' a film seems to be getting. Each year some films coming to Toronto have opened at other festivals around the world, and are quite well reviewed.
For example,
  • Armadillo by Janus Metz Pedersen — premiered at Cannes in May, and quietly garnered many positive reviews (****)
But what about a film premiering at the festival?
For example,
For the past 10 years, Peter Howell at the Toronto Star has chased down the films with the most buzz — using a panel of 25 cinephiles.
We wanted to bring a similar 'buzz rating' to TOfilmfest.
For example,
  • You Will Meet a Tall Dark Stranger, Woody Allen
    ZZZZZ Great swarm of buzz! — many people wrote about it...
    but it only rated *** — most reviewers agreed it was just 'above average'...
So, what about Score: A Hockey Musical ? — ZZZZ- — it's getting quite a lot of buzz (appropriate, for the opening night gala of the festival).

We hope you find the audience buzz indicator useful.

Pick the best of the fest!

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